Our Story

BORN IN DUBAI.
BUILT FOR THE GIRLS WHO WANT MORE.

BON BON GIRL is a Dubai-born fragrance brand created for a new generation of women who see scent as part of their identity. We design long-lasting Eau de Parfum that feels playful, confident, and expressive — fragrances that move with your mood and leave a lasting impression.

BON BON GIRL lifestyle photo
About

BONBON GIRL

From fruity and floral to soft musks and warm vanillas, each scent is crafted to feel personal, modern, and easy to wear. BON BON GIRL was built on the idea that femininity doesn't have to be one thing. You can be soft and bold, sweet and powerful, effortless and unforgettable — all at the same time.

BON BON GIRL campaign photo

OUR COLLECTIONS

Our fragrances are divided into two mood-led collections that reflect the rhythm of everyday life.

Attack

Forward-moving moments. Confidence, clarity, and momentum. Strawbabe & Berry Pop.

Recharge

Softer moments. Calm, comfort, and emotional reset. Coco Vanilla & Sugar Musk.

Each scent is designed to match how you feel, not who you're expected to be.

The Story So Far

FROM AN IDEA TO H&M SHELVES

01
The Idea

A Gen Z candy-core fragrance line, born in Dubai under Lolita Bonita Beauty FZE.

02
The Lineup

Four signature EDPs launch — Sugar Musk, Berry Pop, Strawbabe and Coco Vanilla.

03
Now At H&M UAE

In-store at Mall of the Emirates and Yas Mall, plus Centrepoint locations across the UAE, and online.

04
What's Next

Expanding across more UAE retail locations — with more to come.

What We Stand For

THREE THINGS WE NEVER COMPROMISE ON

We believe fragrance is more than something you wear. It's a ritual, a mood, and a quiet form of self-expression. BON BON GIRL exists to celebrate confidence, individuality, and community — through scent that feels modern, feminine, and unapologetically you.

1

Playful, Never Basic

Candy-core packaging, TikTok-first content, a quiz instead of a fragrance wheel. Fun is the whole point.

2

Premium, Never Precious

Real EDP-strength fragrance at a price you can actually wear daily — not a once-a-year splurge.

3

Purposeful, Always

With every bottle sold, we donate $5 / AED 20 to support kids' education through the BON BON GIRL CARES initiative. Because feeling good matters — and helping others rise matters even more.

Find Us

NOW AT H&M & CENTREPOINT ACROSS THE UAE

Try before you buy at H&M Mall of the Emirates or Yas Mall, or find us at Centrepoint stores nationwide — or shop the full lineup online any time.

H&M — Mall of the Emirates
H&M — Yas Mall
Centrepoint — UAE-wide